Toys"R"Us is airing a commercial that pits kids against environmental and outdoor education. And, we're not buying it. At a time when carbon pollution is rapidly changing our climate, it's more important than ever for kids to have a strong connection to forests and natural places. Kids need to learn about the direct relationship between preserving our forests and protecting our climate. Opportunities for kids to experience the outdoors should be created and expanded.
Being outside, exploring forests, and seeing America's parks, forests, and wild places firsthand can be life-changing experiences for kids. These family vacations and school trips create a foundation for the education kids need in environmental science.
Climate change is happening. Wildfires, super storms, hurricanes, and extreme weather events are putting kids and communities at risk. It's irresponsible for a trusted American toy company to downplay the importance of a solid environmental science education. Our kids will be tasked with developing solutions to our growing climate crisis -- and we all have a responsibility to engage kids in environmental science now.
Tell Toys"R"Us to pull their anti-science, anti-environment commercial now.